As an avid (well, obsessed) BSC fan in my youth, I was excited when Netflix announced its reboot of The Baby-Sitters Club, scheduled for early July this year. Three months later, as I am drowning in the stress of working and parenting in a pandemic, paired with my school-aged kids needing something to do, the timing of this release has never been better.
From my days reading the original titles in the ’80s, Ann M. Martin’s concept has evolved into multiple series of over 200 books, a TV show (1990), soundtrack (1992), feature film (1995), video game (1996) and 7 graphic novels (2006 — ), with six more scheduled to be released over the next few years. Why do these characters continue to translate across platforms and generations?
To me, The Baby-Sitters Club was much more than just a series. I enjoyed other books, but only in Ann M. Martin’s world did I feel completely immersed. At one point, I even thought The Baby-Sitters Club actually existed. I dreamed about moving to Stoneybrook and joining Kristy and the gang, imagining which role I could take on in the club (snack-supplier? Poster maker?). My identification with these characters as I read, and reread (and reread) their stories helped me to escape my own reality, particularly when life became tough at home due to my parents’ divorce and subsequent remarriage.
I suspect that new generations embrace the BSC for the same reasons I did from age 8–13. While the technology has definitely changed from Claudia’s landline, the foundational themes of this series continue to be relevant. Most tween and adolescent readers can relate to making new friends, learning to be independent, dealing with a bully, living with a chronic condition, taking care of kids, dating, losing a grandparent, divorce, moving away, adjusting to camp, and the many other issues addressed in these stories.
The varying perspectives of the BSC also help to explain its longevity. Each book features a different central character as the narrator rotates among the seven club members, offering a variety of traits, fashions, and interests. As a reader, each character’s perspective interested me for different reasons. I was most like Kristy personality-wise, found Stacey’s diabetes and Mallory’s big family to be intriguing, envied both Claudia’s artsy style and Dawn’s natural ways, wanted to learn sign language like Jessi, and admired Mary-Anne’s journey toward independence. With so many characters, it’s easy to identify with one, even across generations.
Netflix couldn’t have planned for better timing. My 40-something age-group desperately needs a taste of comforting nostalgia that can be shared with our kids right now. Thankfully, they are well-acquainted with the BSC characters, thanks to the graphic novels — a genius marketing crossover that refreshed the series. As with Fuller House, it will be nice to step into another familiar narrative that I can view with my girls, allowing us to escape into (what appears to be) a 1990ish-type relatively carefree teen TV world. Unlike our current reality, the BSC is always predictable and optimistic — a perfect show for a pandemic. Plus, I still dream about its existence, especially as I work from home without childcare.
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