Creating a Balanced Content Diet and Assessing Information

Drawing of moon creatures that appeared in the New York Sun
The fabrication of media content occurred long before digital technology made it easy, as illustrated with “The Great Moon Hoax” of 1835.
(Benjamin Henry Day (1810-1889), Public domain, via Wikimedia Commons)

As we are all well-aware, misinformation, conspiracy theories, and distrust have become a rampant plague on society. Our seemingly-infinite media outlets mean we have choices, but also leave regular consumers without a guide. You may feel like many do, either that one falsely-clumped homogenous system of messages — considered “the media” is solely misleading or that the wealth of information is just so much that you don’t know where to turn. So how do you create a regular slew of media sources that provide checked information?

First, no matter how overwhelmed you become, don’t reduce yourself solely to Twitter or other social media sites as your only place for news. Although great for entertainment and superficially connecting with others, social media platforms are vehicles for media content sharing, not fact-confirmed producers of information.

Statements and Terms to Avoid

  1. “The Media” (as one homogenous entity). People love to throw this dismissive phrase out there. If you think about it, “the media” doesn’t make sense since “media” are comprised of all of the millions of different types of individual, organizational, and industry content producers in the world. In some countries, government officials run or produce the media content. However, in the U.S., corporations and individuals are competing against each other for consumers, therefore, cannot be lumped together.
    In other words, since there’s no alien overlord overseeing and coordinating every news broadcast, print article, horror film, book, etc. created across all countries, “the media” does not exist. We can’t (accurately) make the generalization that CNN.com is featuring the same content/perspective/sources/images/framing at the same time as 9News in Australia, right?
  2. “Fake News.” This phrase is often used to disregard media content/perspectives/information. While it can to be synonymous with “made up information,” the term has morphed into a heavily-politicized, dismissive buzz term. What does one mean by “fake news?” Fabricated information? Satire? Content of which you disagree? Read this article in The Atlantic to better understand why this term is problematic in itself. Instead of just exclaiming, “Fake news!,” be specific in your critique of particular content, identifying why you either disagree with the content and/or the extent to which it is parody or includes untrue information (disproved with sources, of course).
  3. “Unbiased.” Nope. All content is biased in that it is produced by people for specific purposes, outlets or platforms, and audiences. Media creators can be transparent in what shapes their products, strive for balance when appropriate, include a diverse array of sources and perspectives, and adhere to the ethical tenets of a news organization, but can never be truly unbiased.

Some Types of Media Content

Especially if you grew up in the digital era, it might be a bit confusing to discern the agenda of a media creator, how messages are created, and the extent to which the content is checked. Let’s start with the least filtered/fact-checked and work our way to the generally agreed-upon most fact-checked.

  • Social media & video-sharing sites (i.e. Facebook, Twitter, Snapchat, Instagram, Youtube, TikTok etc.): Posts to these sites are not fact-checked at all, with the exceptions of major violations of site policies, like hate speech, copyright violation, or big-time conspiracy theories. In other words, never believe something you read or see on a social media site unless you can verify the information through external sources.
  • Blogs, Vlogs, and personal websites (like this one): Anyone can create a blog, vlog, or website and no one checks them for accuracy. As with social media and video-sharing sites, verify what you consume in these forms with outside news sources. Don’t just trust that a cooking blog, for example, that promotes the “best banana bread ever!” recipe really has the best banana bread ever. You can look at who the content creator is and the # follower/views as indicators of who might provide more credible info, but still double-check. There’s a reason that I link content to outside news sources as much as I can.
  • Anonymous, editable sites (i.e. Wikipedia): While these types of sites can be useful to give you an overview of an unfamiliar topic, never cite them. Anyone can add, subtract, or modify the content and they aren’t checked.
  • Websites of businesses, corporations, & organizations that seek to profit from consumers: These are helpful for purchasing items directly from a company, learning its history, or identifying possible contacts. That said, this content is created in such a way as to make the business look good. Its agenda is to present a positive image, while minimizing damaging or negative information or feedback. Useful, but know what you’re getting.
  • Sites for nonprofits, universities, and government agencies: Generally, this content is fairly reliable, but may not be updated on a regular basis. Look for the reports and documents produced and linked by organizations more than just the surface-level content on the websites. What is the agenda? Audience? Rigor (or process of producing the information)? When was it produced? For what purpose?
  • News sites: Exist for the purpose of disseminating information. The content is created by journalists and undergoes an editing process. As we know, some news organizations have more partisan-leaning than others. This “Media Bias Chart” is a helpful tool for identifying where the online content of these organizations stand.

The Balanced Media Diet:

Draw from different geographic levels, partisan positions, and types of media (i.e. online news, TV broadcasts, radio briefs). You’ll also want to differentiate in the various types of news reporting (hard news, features, editorials, etc.). For my students: we will talk more in class about what this looks like in Murfreesboro, TN.

  1. Local/community news
  2. Regional news
  3. National news
  4. International news
  5. Nonprofit/government/medical sites (depending on the topic)

Building Media Literacy: An exercise

Select a timely topic — one so important that it is likely to be covered across sources. Look up that topic in your local, regional, and at least two national mainstream news outlets. Then examine the international perspective in multiple sources outside of the United States. What are the common threads? How do the stories differ in their points of focus? Framing? People interviewed? The overall takeaways?

Checking Information

So how do you verify a post that you came across on social media or know when to believe what you read? Since anyone can create and share messages on social media, assume the content is untrue/strictly opinion until you can verify the actual source. For example, in this blog post, I demonstrated how a viral meme was spreading misinformation.

Questions for blogs and websites

  • Who created the content? Is a name given? Who is the person? What is the person’s expertise? Position? Purpose for creating the content? Does the person directly or indirectly profit from the content?
  • What is the purpose of the blog or website? The purpose of my site is to provide (hopefully) useful information about media literacy, epidemics, writing, and/or teaching.
  • Do legitimate outside sources support the information given? Good blogs/sites give links to back up information. If you can’t find sources for the content, take it with a grain of salt.

On News

Generally, you can trust information that comes from mainstream news organizations that has an established history of solid journalism. I’m talking about The New York Times, The Washington Post, The Wall Street Journal, the BBC, and other credible news sites. In this Forbes article, Paul Glader outlines what makes for a trustworthy news organization, listing the extent to which a news outlet corrects misinformation, adherence to the Society of Professional Journalist’s code of ethics, and other tenets of quality journalism. You should be able to trace the facts given in a piece and verify with other sources.

Keep in mind that news is fluid. Information, especially about an emerging issue, is constantly changing. For example, we know much more about the COVID-19 virus now, compared to one year ago. Therefore, news articles on COVID from today differ greatly from last January. That doesn’t make them false, but simply a product of their time (similar to how scientists in 1918 believed that influenza was caused by bacteria).

For heavy partisan-leaning or alternative news, understand that the content is presented through a distinct filter to best attract and appeal to audiences drawn to those sites or channels. The balanced media diet will help you identify outlier perspectives and take them for what they are.

How to Avoid Getting Overwhelmed

I recommend subscribing and following scholars who study, analyze, and synthesize timely news topics as a means to help you navigate through the latest issues. To start with, I recommend Dr. Heather Cox Richardson’s Letters from an American daily digest and Dr. Kathy Roberts Forde’s Letter from a Region. Additionally, Dr. Amanda Sturgill’s #DetectingDeception on Twitter provides timely advice on identifying false information, drawing from her book, Detecting Deception: Tools to Fight Fake News.

Lastly, balance news consumption with fun media content. It’s okay to indulge in a YouTube video about ballet dancers or watch a ’90s sitcom on Netflix. You can also enjoy your favorite social media platforms — just don’t use them as primary sources of information.

Why aren’t higher ed instructors considered teachers? (And where they stand in different parts of the country)

Not everyone has been teaching online.

On December 30th, The Tennessean announced that K-12 teachers and child care workers would receive the COVID-19 vaccine in phase 1B, after health care workers and senior citizens. Many states have similarly modified their COVID immunization hierarchies, some of which include higher ed in phase 1B.

Note: I recognize that all states are lagging behind in the vaccine rollout and that most places aren’t even to close to phase 1B. The lack of a clear, consistent, unified, plan contributes to the implementation struggles.

My quest to learn more about higher ed’s status prompted me to ask questions in a private Facebook group. The more than 580 posts abundantly demonstrated the lack of information communicated about the rollout, inconsistencies with who can receive the vaccine in 1B, and what constitutes an educator. Aided by the (very helpful) vaccine tracker in The Washington Post, I studied individual state plans and the recommendations of the Centers for Disease Control and Prevention (CDC) to ascertain if higher ed instructors were addressed at all.

My vaccine distribution scavenger hunt was more difficult than it should have been. A few state health departments provide clear graphics on their vaccine homepages to guide users through (like Arkansas). But most states barely convey any distribution information. Instead, I had to dig through lengthy PDFs to find the info. Adding to this, different states opted to name and number their plans differently. Most states use “phases,” but differ on how many phases (1A, 1B, 1C for some, but Massachusetts, New York, and Rhode Island use whole numbers. MA has 3 phases. The other two have four). Alaska has tiers. At least three states don’t explicitly list phases (Florida, Georgia, and Indiana), but somewhat describe the order.

No wonder people are confused.

At the state level, 44 include teachers in an early phase of the rollout. A few more states appear to do so, but aren’t clear in their plans. Arkansas, Mississippi, South Dakota, and West Virginia specifically include higher ed instructors in the same classification as K-12 teachers. Massachusetts, Nebraska, Nevada, Oklahoma, Virginia, and Wisconsin list higher ed instructors in the phase after teachers. The remaining states directly exclude higher ed and/or are vague in their plans. Furthermore, in some locations, counties decide the distribution and have elected to vaccinate specific groups of local college or university instructors, as exemplified with the immunization of Arizona State University instructors teaching in-person. I will note that vaccine plans do continue to change, especially at the local level.

In the midst of my research, Elizabeth Redden’s Inside Higher Ed article gave me hope about the possibility of instructors receiving the COVID-19 vaccine in the teacher phase of the rollout. In it, she quotes CDC spokesperson Kristen Nordlund, who clarified that the CDC recommendations did indeed include “college, university and professional school teachers, support staff, and daycare workers” (as quoted in the article). Redden went on to outline the positions on vaccine priority from different organizations and then highlighted counties and states that plan to vaccinate higher ed instructors. I appreciated this well-researched article and felt optimistic overall about our possible inclusion in the rollout.

However, this clarification is not part of the CDC’s official recommendations. This is a big “however,” given that the written CDC guidelines served as the foundation for the state and county vaccine plans. In other words, unless your state already listed higher ed. instructors in the rollout, Redden’s article and Nordlund’s CDC endorsement means little for the implementation. My communication with my own local and state health departments unfortunately confirmed this statement.

The omission of higher ed. instructors from COVID vaccine plans draws from the false assumption that all colleges and universities continue to only offer classes online, thereby eliminating contact. In reality, modality has depended on the program, school, and state COVID responses. I won’t go into the economic, technological, and pedagogical reasons that colleges and universities have decided to offer forms of in-person learning, but instead acknowledge that it has and is happening. According to “The College Crisis Initiative”, approximately 48% of the 2,958 colleges and universities studied included some form of face-to-face contact between instructors and students for Fall 2020. Nearly 27% of schools were primarily or fully in-person. Even in some COVID hotspots, in-person returns are underway for Spring 2021. Staff also have interactions with students and other people, putting them at higher risk for transmission.

Why is this an issue? The age range of traditional college students aligns with those most likely to transmit COVID-19.

The CDC COVID Data Tracker Cases by Age Group. Found here.

Masks and social distancing have helped to protect instructors thus far, but may not be enough for the far more contagious COVID-19 variant spreading throughout the world. Thus, given the extent to which instructors must interact with a highly-transmissible sect of the general public, they should be clearly included in vaccination distribution plans. And aside from public health rationale for this inclusion, isn’t it also problematic to suggest that higher ed. instructors are not teachers?