This part is like the toddler bed (for non-parents, the step between a crib and a regular bed. Note the little railing).

So how do you create the bridge between the introduction and the statement of purpose? As discussed in my last post, your introduction broadly sets up your topic.  Within 1-1.5 pages, you need to get to your project.  In other words, this is not the place for pages of background.
Start with the problem/statistics/event/anecdote (rarely) for the introduction and then move to your study using 1-2 sentences to set up the gap in the literature. For a study related to media, this transitional part likely brings in media.
Here’s an outline using breastfeeding in media as the sample topic:

I. Case of woman being ridiculed for breastfeeding in public (as posted on Facebook)
II. Breastfeeding is protected by law
III. Gap between legal protection and public support–likely influenced by negative media representations
IV. Statement of purpose about exploring media’s influence on perceptions of public breastfeeding

Notice how the sections flow to each other and set up the current study?  All of this is on page one (and backed by scholarly literature, of course :)).

Remember that you need to quickly and clearly established what you are doing and why.